Marketing a property is an essential part of the buying and selling process. As an agent, you can advertise yourself, your business and the listings belonging to your brokerage. As an MLS member, you must advertise in a way that allows for transparency and enhances the spirit of cooperation.
4 Guidelines for Marketing a Property on Social Media
1. First and foremost, always include the listing brokerage name and identify yourself as a Realtor.
2. You can advertise a property once the term of the listing contract starts, per state statute 452.136. Furthermore, you must enter listings into the MLS within 48 hours from the start of the term of contract.
3. As a member of Metro MLS, be mindful of how you advertise properties. Using phrases such as off-market listings, black book, and single-party can violate the NAR Clear Cooperation policy.
4. Photos remain the intellectual property of the listing broker and are copyrighted by the MLS. Sharing information through the MLS is designed to protect these rights. Therefore, it is not permitted to scrape, borrow or steal listing information that doesn’t belong to you or your company in any advertising.
Example of a Proper Social Media Post:
We hope these guidelines help provide clarity and guidance for advertising listings on social media. Questions? Contact Metro MLS Data Integrity.